A few days ago, social media apps were inundated with angry posts from YouTube users saying the platform was showing them 90-second, unskippable ads. This wasn’t a one-off complaint. Multiple viewers ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

Users reported seeing non-skippable 90-second ad timers on YouTube this week. YouTube had previously said that that behavior wasn’t part of any test and that it was looking into the problem. Today, ...

Earlier this week, YouTube users began reporting 90-second ad breaks appearing within videos being streamed to televisions, seemingly expanding on the 30-second rollout that initially kicked off last ...

Update – April 9, 2026: A YouTube Spokesperson has reached out to clarify that YouTube does not offer a 90-second ad format and that it’s looking into the situation. Original Story: YouTube users ...

Despite multiple user reports, YouTube, in its response, is denying 90-second unskippable ads on TV. The company notes that it does not have a 90-second non-skippable ad format, and it’s not even ...

Users on Reddit are reporting that they’re now seeing 90-second unskippable ads on YouTube’s TV app. YouTube’s official ad format rules still state that non-skippable in-stream ads cannot exceed 30 ...

Over the years, YouTube has evolved from a source of Rickrolls and cat videos to a platform for some of the Internet’s most popular streaming content. Today, it costs more than ever to see that ...