Google has teamed up with Unityto help extend the reach of its mobile advertising business AdMob. The agreement will see Google advertisers gain access to Unity’s network of mobile games through ...
SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...
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eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. News Analysis: While Microsoft, Yahoo and AOL have all ...
Google's mobile ad business and game maker Unity Technology on Thursday announced a strategic partnership to give advertisers access to a slew of mobile ad inventory in games. Developers will also ...