Packaging influences consumer trust and buying decisions across both in-store and online channels. / Credit: PeopleImages via Shutterstock shutterstock_2614182567 A shopper pauses, scans a shelf or ...
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How your product packaging can win buyers’ hearts
The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...
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Packaging at the point of decision
A shopper pauses, scans a shelf or scrolls a screen, and makes a choice in seconds. In that moment, packaging often speaks louder than advertising, price promotions or brand heritage. Colour, ...
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