Seldom a week goes by without one of the global advertising groups announcing a new merger or that they're seeking efficiencies by making job cuts. Combined with the threat of AI, it's safe to say ...

The best career lessons don’t always come from books or big-name influencers—they often come from the mentors who quietly guide us day to day. For many agency professionals, the insights their most ...

Daniel Walton landed a creative strategist role at Meta after 20 years in advertising. He balanced agency work with travel breaks to prioritize work-life balance and personal growth. At Meta, Walton ...

The talent crisis facing the advertising and marketing industries is hitting a tipping point that could prove to be dire if clear steps aren’t taken to make the fields more appealing, according to a ...

James A. Moran has spent four decades in advertising. Recently recognized as a Top Professional in the industry by Marquis ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a certain dissonance that happens in modern marketing: a brand hires an agency hoping for transformation—a ...

Let's face it: The traditional marketing agency model is broken. As an agency owner, I can't blame brands for feeling frustrated. They're tired of agencies that seem to care more about their own ...

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Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...