Advertorial is advertisements that are placed in an editorial setting on a website or in a magazine to give the impression that they are an editorial article instead of a paid advertisement. The term ...

Since 2008, Labroots has demonstrated an exceptional commitment to innovative digital marketing solutions while constantly striving to improve and stay updated with the latest digital marketing trends ...

Advertorials were shown to be more effective than branded ads in terms of generating interest, providing valuable info, and provoking follow-up discussions Unlike traditional journal ads, advertorials ...

I’ve got a bee in my bonnet, an itch on my elbow, a stone in my shoe. It’s irritating and frankly I just wish it would go away. It’s ‘native advertising’. Okay, so I don’t actually wish the concept of ...

It’s not new. Magazines have done it for years, and some newspapers have sold their souls to provide an advertiser-friendly, advertorial real estate and/or automotive section instead of an editorial ...

One question that continually comes up in meetings we have with agencies and advertisers when discussing native advertising is: is this just a glorified advertorial? And isn’t native just a buzzword ...

Note: This article was excerpted from Direct Response Advertising Made Easy, which is available from EntrepreneurPress.com. There comes a time when all small businesses must pay for their publicity.

An advertorial is an advertisement written in the form of editorial content and designed to look like a news article, providing the reader with valid information about your product or service.

My answer to these questions is, one: there are indeed many similarities between native and advertorials – a form of advertising that has been in steady use offline since the start of press way back ...