Reviews have been a cornerstone of Amazon since it introduced them on its platform back in 1995. At the time, the move was controversial, according to Rebecca Mond, head of external relations for ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

A China-based company that sells $500 million a year in tools and appliances on Amazon has been accused of manipulating its customer product reviews — and competitors gripe that Amazon has been ...

Why it matters: One reason shoppers like Amazon is its review system, which lets verified buyers leave unadulterated opinions of products. Amazon tells customers that if they have an inkling a review ...

Whether it’s a glowing review or a critical one, acknowledging feedback shows that you value your customers’ opinions. A simple “Thank you for your feedback” can go a long way in establishing rapport.

You might be tempted to poo-poo these shoppers' takes, but don't — there are nuggets of hilarity to be found in this cat-alog of consumer comedy. (Sorry, we couldn ...

Opinionated stood out with immersive pitch tactics, including embedding a strategist in a Shake Shack restaurant. Amazon’s customer reviews have always been a wealth of information—for both brands ...

So, I was perusing Amazon, looking for a new coffee maker.<BR>On the front page there was a little sidebar that said "The most helpful customer review ever."<BR>So, of course, I had to click.<BR>I ...