Mocking Apple keynotes is probably about the laziest advertising trope you’re likely to see. But that doesn’t stop attempt after attempt after attempt by companies to copy it. The latest to try and ...

Later today we’ll see new Apple gear. Cultists know that Apple announces news then. But most don’t realize why. So I poked around and found out the answer: Apple news turns out to be just another ...

Apple’s annual Worldwide Developers Conference kicks off today at 10 a.m. PT/1 p.m. ET with the standard Tim Cook keynote. Whereas last year’s event will be remembered as the event that finally ...

Apple's Keynote announcing the next generation of iPhones (Models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max), Apple Watches and possibly a new AirPod is in less than four weeks, ...

WWDC25 kicks off at Apple Park and (mostly) online June 9. WWDC25, this year’s edition of Apple’s Worldwide Developers Conference, will take place June 9 to 13, offering Apple enthusiasts and ...

Apple put some startups on notice at WWDC, with rival features baked into iPhones, iPads, and Macs.