Cox Automotive’s Ken Kraft is putting one more item on his plate. The executive vice president and chief marketing officer will also assume leadership of the company’s sales organization as chief ...

The dynamics of dealership marketing are evolving faster than ever before. From the loss of third-party tracking “cookies” on the internet to the rise of digital-retail technologies to cybercrime, ...

The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust ...

Editor's Note: This story ran in a previous issue. For an 11th year, MediaPost is naming its picks for top automotive marketers and agencies. Mike Tripp was recently named MediaPost’s automotive ...

When former Chrysler Corp. President Bob Lutz intentionally drove the first Jeep Grand Cherokee through a plate-glass window at the 1992 Detroit auto show, the media stunt not only generated global ...

There’s no doubt that artificial intelligence is revolutionizing the way companies do business — and the automotive industry is no exception. In fact, most dealers have already embraced AI models and ...

As companies vie for competitive advantage, marketing and sales intelligence for the automotive industry has become a critical focal point. Our carefully compiled and professionally written content ...

Auto companies’ marketing spending last year appears to have declined less than some observers expected, buoyed by big branding efforts designed with the future in mind—and the transition to electric ...