When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...

With an estimated 2.14 billion global digital buyers, it is hardly surprising that both new and established businesses are capitalizing on our love of online shopping. However, before you dive ...

Ecommerce in the B2B sector has developed to complement the traditional sales channels B2B enterprises have long used. It is now not an either or decision when B2B ecommerce is concerned, but how an ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on consumer-facing ecommerce sites, especially robust marketplaces like Amazon ...

The direct-to-consumer (DTC) market has experienced explosive growth in recent years, driven by the increasing popularity of ecommerce and evolving consumer preferences. Savvy entrepreneurs and ...

According to eMarketer, e-commerce is the fastest-growing channel for B2B product sales, and US B2B e-commerce sales will exceed $2 trillion by 2024. At the same time, eMarketer also states that, ...

The business-to-business (B2B) landscape is changing as it shifts away from the traditional offline territory towards a more online world. This shift has been quite rapid, as the B2B ecommerce volume ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. The past year hasn’t been easy for B2B businesses, but many ...

COVID-19 cemented e-commerce into everyone’s daily habits in 2020, and as we look ahead, B2B e-commerce is quickly becoming the next frontier for founders and investors. The pandemic pushed businesses ...

Forbes contributors publish independent expert analyses and insights. I write about B2B sales strategies. Recently, I wrote about how companies are adopting a direct-to-consumer (B2C) strategy to grow ...

Two prominent research efforts released in Q1-24 on the future of business-to-business (B2B) e-commerce suggest that the marketplace is in bad shape. In February, Forrester Consulting released its ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...