The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the ...

Was it shorthand, or a Freudian slip? Last Friday, Google filed court documents as it battles a breakup of its advertising technology business. In the filing, Google said the open web "is already in ...

Google privately told a federal court that “the open web is already in rapid decline,” a sharp reversal from its public claims that search traffic is booming — and a stunning admission as the Justice ...

"It's clear from the preceding sentence that we're referring to 'open-web display advertising' and not the open web as a whole." Is it? When you purchase through links on our site, we may earn an ...

In her latest column for ExchangeWire, Shirley Marschall discusses whether rumours of the death of the open web have been greatly exaggerated, or whether the prevailing tides can indeed be turned.

Google is asserting that web traffic is not suffering because of AI tools and that its search engine directs visitors to an unprecedented array of websites. But last week, Google contradicted this ...

In a major change in tune, Google has admitted that the “open web is already in rapid decline” — despite being adamant for months that the “web is thriving.” As first spotted by The Verge, the tech ...

In context: As Google users complain about the worsening quality of search results and GenAI integration, European organizations are working to plant the seeds of alternative solutions. One such ...