Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Forbes contributors publish independent expert analyses and insights. Gil Press writes about technology, entrepreneurs and innovation. Two new reports on big data and big decisions were released today ...

The hottest big data tools in 2025 include Amazon Aurora DSQL, Snowflake Intelligence, and the Databricks Lakebase.

Opinion: If plaintiffs attorneys don’t start taking data science seriously, their legally plausible claims will unravel because the numbers behind them can’t be validated and trusted.

Everyone and everything seems to go 'big data' these days. The task ahead will be to train young immunologists to formulate intelligent hypotheses using big data ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

A clear big data definition can be difficult to pin down because big data can cover a multitude of use cases. But in general the term refers to sets of data that are so large in volume and so complex ...

The best-selling book Moneyball by Michael Lewis changed the way people thought about sport, particularly for those owners, managers, and players with the biggest vested interests. Lewis’s book helped ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...

Discover how big data is reshaping financial markets with algorithmic trading and investment strategies while overcoming challenges in data analysis and privacy.