The publishing world has a new infusion of enthusiasm and energy, thanks to an online community of book lovers on TikTok. Known as #BookTok, it's not just a place for book recommendations and reviews ...

BookTok began with rather saucy content, but quickly grew beyond to include various genres, creating a diverse niche. BookTok's rising popularity is shaping the book market, with creators having ...

An ever-growing community calling itself “BookTok,” on the popular social media app TikTok, has caused publishing industry sales and authors’ careers to sky rocket. Now, there is an increased demand ...

Since 2020, the book-loving corner of TikTok known as BookTok has driven sales, launched careers and influenced countless people to read more. Despite its power in popular culture, it’s still looked ...

Edward Holly (CAS ’25) inherited his love of reading from his mother, who passed down the novels from her book club to him. Holly now helps run Lattes and Lit, an on-campus book club at Georgetown ...

Since 2020, TikTok’s fastest-growing community BookTok (or Book TikTok), has become a viral marketing platform for aspiring authors. This new e-community has established itself as an entirely ...

As reading gets popular, there are a lot of opinions flying around. BookTok, a subculture of TikTok, boomed in 2020, right around the time of the pandemic. With an astounding 52 million hashtags, it’s ...

What began as a cozy nook on the corner of the internet, has quickly transformed into a global phenomenon. As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations ...