For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

Turn up the volume and enjoy this ultimate BMW sound compilation featuring some of the most iconic engines ever made. From the screaming V10s of the BMW M6 and M5 E60 to the high-revving M3 E92 and ...

BMW’s Neue Klasse vehicles are set to be a massive leap forward in interior and exterior design, and a landmark moment in the company’s push toward full electrification. This “new class” of vehicles ...

Few BMW features stirred up such a strong, near-violent reaction from the enthusiast community as the Active Sound Design. In case you didn’t know, the latest M models have artificial engine noise ...

BMW M GmbH and Hans Zimmer co-develop the emotionally engaging driving sound. — © BMW BMW M GmbH and Hans Zimmer co-develop the emotionally engaging driving sound ...

Electric cars might be fast, efficient and futuristic — but to many drivers, they still feel… empty. The silence that once symbolized progress now risks dulling the emotional experience behind the ...

James has been writing about cars professionally since 2012. After a bruising period freelancing in his native UK, James spent six years in Dubai, starting his new life abroad as Web Editor for ...

The German composer worked on the sound design for the BMW Vision M NEXT. The 600-horsepower supercar on display in Munich typified the future for German automaker BMW: bold, visionary, powerful.

BMW announced it will offer an optional high-end surround sound system designed by Bang & Olufsen for its new BMW 6 Series Convertible (as well as the previously announced BMW 6 Series Coupe). With 12 ...