Makeup is empowering. These days, this message rings true as the craze for cosmetics is all about creating the best version of yourself. This is why skincare-infused makeup products are quite popular.

The “lipstick index,” coined during the recession in the early 2000s, says lipstick sales go up in times of poor economic health. It suggests that we tend to substitute expensive items such as clothes ...

BYS COSMETICS is now available in selected lifestyle stores here in the UAE, BYS COSMETICS is an Australian brand and a new launch brand here in the UAE. It is known to be a cruelty free and most of ...

AFTER makeup collaborations with actress Nadine Lustre in April 2018, singer Regine Velasquez in March 2020, and a merchandise kit with Korean actor Park Seo Joon in November 2020, Australian ...

BYS PHILIPPINES has launched its newest makeup line — its Disney Princess Collection. But there is nothing childish about it. The brand — established in 2004 in Australia, with BYS Philippines set up ...

Park Seo-joon brought the kilig in the latest advert for a makeup brand. On October 1, Australian makeup brand BYS Cosmetics officially released its latest advertisement featuring none other than ...

“BYS has always prided itself on being a relevant brand,” says Angie Goyena of BYS Philippines. “Since the Hallyu wave is at its peak, we’ve chosen one of the biggest K-drama stars to be the ...

Lustrous PH’s chief creative designer, actress and singer Nadine Lustre shares her ultimate secret to having #GirlBoss confidence, her partnership with Australian makeup brand BYS Cosmetics and the ...

Australian beauty brand BYS, which is known for its colorful and affordable makeup, recently launched its first skin-care line called Skin by BYS. The good news is that BYS Philippines has taken the ...