It's time to clear up some lingering haziness about customer data platforms. Just a few years ago, if you asked marketers what CDP stood for, they probably would have been at a loss to answer. Since ...
Service marketing has always been a tough area for dealerships, it becomes almost impossible to reach the right people at the right time.
Treasure Data Launches CDP Trade-Up Program to Fast-Track Migrations from Any Customer Data Platform
MOUNTAIN VIEW, Calif., January 12, 2025--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) ...
The customer data platform (CDP) craze isn’t over yet. The CDP startup Amperity raised $100 million on Tuesday at a valuation of a little more than $1 billion dollars. The new round brings Amperity’s ...
The evolution of the customer data platform market can be tracked based on the type of RFPs vendors have received over the years from potential brand clients. Around 2014, it was “sort of a DMP-plus ...
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