People are flocking to video streaming, or connected TV (CTV), across the Asia-Pacific region, which is forecast to add 167.8 million sub-OTT users between 2023 and 2027 (55% of global users). But how ...

The world of digital media has changed a lot over the past few decades. Once, television was only the gateway to a select number of channels, giving people very little variety and control over how ...

London, Nov. 18, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the October U.S. 2024 Top Grossing Apps ...

Amazon this week announced the latest addition to its ad offerings, Brand+, which optimizes connected TV (CTV) and online video ads with the help of artificial intelligence (AI). The new solution ...

Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove of content available via streaming apps like Netflix, Hulu, Disney+, Tubi and many others, according to Hub ...

‘Vita Mahjong’ led ($6M estimated open programmatic ad revenue) on the Apple App Store, and ‘Wynk Music’ ($7M estimated open programmatic ad revenue) was no. 1 on the Google Play Store To compile this ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...

LONDON, Oct. 14, 2025 (GLOBE NEWSWIRE) -- Free-form and free-flowing Bundle ID data and the absence of Bundle ID standardization across CTV platforms pose the most critical measurement blind spot - ...