The firm’s annual automotive brand loyalty study found that 51.4 percent of American vehicle owners who bought a new car last ...

U.S. vehicle brand loyalty hit a five-year high in 2025, reaching 51.4%, rising 0.4 percentage points year-over-year 1. Ten ...

Tariffs have impacted how loyal drivers are to specific car brands. Brand loyalty in the automotive segment often takes decades to establish. After all, car purchases are one of the most significant ...

For decades, automakers thrived on loyalty. Families often stuck to a single brand for generations, but that tradition is fading fast. According to S&P Global, more than half of brands saw loyalty ...

Car brands can inspire incredible enthusiasm in people to the point where they're willing to display their loyalty right on their skin. Just check out the car brands people tattoo most to see what we ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

Loyalty programs are growth engines for brands, and co-branded credit cards drive up the rewards and benefits available to loyalty program members — making them powerful revenue drivers. Most ...