Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales. Trust – it’s the daily buzzword in B2B ...

One thing that’s clear every year from the CRN Partner Program Guide: IT vendors have a lot to offer their channel partners in terms of incentives, financial assistance, technical training and support ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

NEW YORK--(BUSINESS WIRE)--StructuredWeb, the leading AI-first partner marketing automation platform for global enterprises, announced today it has been named a Leader in The Forrester Wave™: Partner ...

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Sometimes, these declarations are the product of naivety; other ...

Channel Partners launches an AI-powered retail execution and activation platform, uniting five industry leaders at national scale. By aligning our talent, data, and technology under one unified system ...