Click here to hear Colgate's new sonic logo, which is destined to sound out across all the brand's global marketing starting today. The logo is part of an overall sonic identity system developed by ...

Colgate has teamed up with creative music agency, MassiveMusic London to launch its sonic brand identity. Whilst still a relatively untapped asset, sonic branding is increasingly becoming a key way ...

(MENAFN- News Direct) class="container max-w-4xl py-8 lg:px-8 lg:mb-48 print:max-w-none print:p-0 svelte-4y3h5q html">MassiveMusic applies science to develop Colgate ...

Are you a print subscriber? Activate your account. 4 min 44 sec ago By Brian Bonilla - 7 hours 40 min ago By Brian Bonilla - 7 hours 40 min ago By Gillian Follett - 7 hours 40 min ago By Tim Nudd - 23 ...

Colgate is launching a sonic identity as it embarks on an “emotional” brand building strategy in a bid to differentiate itself from FMCG rivals.

The Colgate Hum isn’t perfect – the app isn’t as comprehensive as some, there’s no “true” smart tracking, only time spent brushing and points accumulation, plus the batteries need to be replaced in ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Test your brushing accuracy ...

In Colgate-Palmolive Company v OHIM, the General Court has held that there was a likelihood of confusion between Colgate-Palmolive’s mark 360° SONIC ENERGY and the earlier international mark SONIC ...