You know you’ve said it. We all have. “Mmm, that looks so delicious—I want to try some!” That’s because when it comes to what we eat, it’s not just a matter of taste. What foods and drinks look ...

Artificial food coloring, while making foods appealing to children, is linked to behavioral changes like hyperactivity and ...

Take a look at the latest on-trend colors, and you'll soon notice a pattern – food-inspired shades are everywhere. From chocolate brown, which quickly earned its place as a 'new neutral', to summer's ...

Have you noticed how your shopping cart looks like a rainbow when you’re making healthy choices at the grocery store? That burst of orange from fresh carrots, the deep purple of juicy grapes, and the ...

Red 40, Yellow 5, and Blue 1 may soon be history. Not because science says they're dangerous, but because the court of public opinion has ruled against them. In a move fueled more by consumer fears ...

You're in luck: These plant-based colorings do a nifty job of turning your food green—just in time for St. Patrick's Day. Serious Eats / Kelli Solomon, Amanda Suarez It's that time of year when the ...

While taste is the top driver of food and beverage purchases, research suggests that aesthetic appeal is just as crucial, as it is what consumers notice first – particularly as natural colors gain ...

Eight artificial dyes will be eliminated from medications and the nation's food supply by the end of 2026, including those found in candy, ice cream, soft drinks and jams, according to Health and ...

Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...

Wondering how to dye Easter Eggs with food color? You don't have to buy the Easter Egg kits from the grocery store to have gorgeous, pastel colored Easter Eggs for your holiday table. This way, you ...

How everyday color additives in packaged foods may shape children’s behavior, biology, and long-term health and why science ...