Choosing a slogan for your company requires extensive research and testing. It's not enough for it to be innovative or sound hip; it must also stand out among the dozens of competing marketing ...

2023 marks the 30 th annual edition of the Washington Technology Top 100, a ranking of the largest technology and services government contractors. Which means, Boscobel has been tracking and analyzing ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. The best company slogans are catchy, succinct, and ...

A good business name and slogan could boost your sales, but a bad name could embarrass, leave people confused or at worst, get you sued if it infringes upon a trademark, according to the U.S. Small ...

An analysis of the slogans and taglines of the 2024 Top 100 gives us valuable insights into today's market and the image and value these companies want to project, writes marketing expert Joyce Bosc.

"Think," "Think Small," and "Think Different," all are slogans for major businesses, both U.S. based and international. Seeing them on their own without a reference to the company, would you know ...

Advertisers are particularly vulnerable to getting popular slogans stuck in their heads and riffing on them as opposed to creating a compelling story. That leads to DirecTV’s “Fans don’t let fans ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The First Church of Christ, Scientist, and we’ve always been transparent about that. The church publishes the ...

Sunday marks a new era for Las Vegas. The city’s “What happens here, stays here” is set to be replaced by “What happens here, only happens here,” according to sources familiar with the matter. The new ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. Effective company slogans possess an artful blend of ...