Cracker Barrel's "All the More" rebrand sparked customer backlash, leading to an 8% decline in foot traffic and a swift reversal. Despite good financials before the rebrand, the stock dropped 18% and ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

The origins of the pejorative term "cracker" can be traced in part back to the shortening of the term "whip-cracker." What's False However, the Cracker Barrel restaurant chain takes its name from the ...