The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

Dick Zrudsky will customize a fishing rod -- free -- for anyone who can catch a fish bigger than the one he caught in 1969. Zrudsky makes and designs custom fishing rods from his Englewood home. He ...

The best thing about this car is that it evades description. We're labelers by nature and by vocation-Pro Street, Pro Touring, Gasser, all those-but nothing's more exciting than when someone builds a ...

When it comes to making custom fishing rods, Barry Weaver employs many skills. Weaver alternates among being a woodworker, an engineer, a lathe operator, a technician and an assembler. And when it ...

In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

If there is one element that can clearly make a custom motorcycle stand out in the crowd, than that element is the wheel. All it takes is a bit of imagination and some equipment to make a unique ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

We’ve been having more fun around our bait & tackle shop (Hook, Line & Sinker) than safe and sane folks should probably be allowed to have. We’re making custom-wrapped fishing rods, engineered by the ...