In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

TL;DR: Predictive analytics influences day-to-day decisions once forecasts change behavior rather than sit inside ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

As organizations turn to advanced analytics to better understand customer behavior, they'll have to tread carefully on privacy and "creepiness." A growing air of excitement surrounds the use of ...

Collaboration Expands Access to Leading Cross-Industry Consumer Datasets to Drive Seamless Integration with Predictive Models and AI-Powered Solutions Launching with a focus on the insurance and ...

LONDON--(BUSINESS WIRE)--Premier analytics service provider, Quantzig announces the release of its latest success story that highlights how a banking client benefitted from user behavior analytics.

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow stronger through hands-on work with real ...

Traditional credit scores provide only a partial view of consumer behavior and its associated risk. The latest version of Credit Optics improves the traditional credit decisioning process by ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Do you think shopping behavior is affected by the weather? (Yes, it is). This is one of the questions business analysts and data scientists cannot answer without augmented analytics, which is now ...