A virtual Shop Direct chair in a potential customer's living room, courtesy of augmented-reality technology (Courtesy) When shopping for clothes, most consumers insist on trying them on before buying ...

From a small office in Yokne’am, an Israeli start-up is supplying the technology for the largest-ever experiment in augmented reality (AR) technology to Shop Direct, the UK’s fourth largest retailer.

Simply sign up to the Retail & Consumer industry myFT Digest -- delivered directly to your inbox. Controversial Sports Direct chairman Keith Hellawell is to keep his job after winning the support of a ...