With the digital environment constantly shifting, businesses have to adjust their strategies to keep pace with rivals. One of ...

There are traditional engagement initiatives, such as setting up a loyalty program or asking for feedback. But in the 21st century, one of the best ways to fuel engagement is through emerging ...

The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies. As scepticism creeps more and ...

Understanding how users interact with your website is essential for its success. Through the strategic use of surveys, you can gain insights into what visitors are thinking and feeling about your site ...

The success of any new technology hinges on more than just its functionality; it also relies on user trust. With growing concerns around data privacy, security and ethical technology use, consumers ...