KitKat’s new Formula 1 partnership – including its first ever “chocolate car” – signals a fresh era of innovation for ...

When you’re Ferrari, you have a mostly red Formula 1 car. When you’re Mercedes, you have a mostly silver Formula 1 car. When you’re any other team with a long history in F1, you draw inspiration from ...

Isack Hadjar races at the 2025 United States Grand Prix in Austin. Illustration: Dan Goldfarb / The Athletic; David Buono / Icon Sportswire / Getty Images Between the Racing Lines | Formula One is ...

KitKat is marking its status as the official chocolate bar of Formula 1 with the launch of a racing-car-shaped chocolate bar.

Cadillac is gearing up to make its F1 debut in March 2026. NurPhoto / Getty Images This article is part of our Forever Forward series, showcasing the ways Formula 1 is innovating for the 2026 season.

Nestl é’s KitKat team in York is launching a new Formula 1-themed chocolate car. Launching in January 2026, the treat ...