Fitting rooms are like the eye of a hurricane, where you would expect peace and tranquility. Just you, your selected outfits, and the anticipation of seeing them on yourself. Here are 15 stories where ...

NEW YORK – An Oak Labs executive at Forrester’s CXNYC 2016 revealed how major retailers, including Ralph Lauren, are transforming their fitting room experiences with interactive touchscreens, ...

Though shopping is a major part of digital life, buying clothes online is still a somewhat fraught experience. Trying clothes on at the store is still an integral part of the shopping experience, ...

The fitting room has a reputation of being a little sterile at best — and completely unbearable at worst. While few have prioritized the fitting room experience, Good American, River Island and ...

The COVID-19 pandemic has, in many ways, moved traditional retail technology five to 10 years forward. But what does this future retail experience look like post-COVID-19? What new habits will stick?

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...

Did you know that shoppers who use fitting rooms are seven times more likely to make a purchase compared to shoppers who simply browse inventory on the sales floor? That statistic is powerful and at ...

Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the ...

With an armful of heavy clothes draped across your arm and ambition at its peak, you begin to snake your way through overstuffed shopping aisles toward the nearest dressing room. Upon arrival, the ...