Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

The LEGO Group and Formula 1 have announced a multi-year partnership, set to launch with the 2025 F1 season. This collaboration aims to connect younger fans and families with the excitement of Formula ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the ...

Most F1 cars can reach speeds of well over 200 mph, but the newest automobiles in the F1 stable go much, much slower. Built from 400,000 Lego pieces, the life-size Lego cars can drive 12 mph—not bad ...