If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

Instead of developing a full-frame 35mm system to complement its APS-C X series, Fujifilm opts for medium format. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag ...

Fujifilm follows up its 50-megapixel mirrorless medium-format GFX 50S and 50R models with the 102MP GFX100, both the least- and most-Fujifilm-like camera the company's delivered in quite a while. It's ...

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

The first leaked images of Fujifilm's rumored GFX100RF have appeared It would be Fujifilm's first fixed lens compact with ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

I have been road-testing the Fujifilm X-S20 recently, which is another reminder that Fujifilm has never been a camera-maker that paid much heed to convention. That ...

Fujifilm's GFX100RF puts a medium-format sensor (44x33mm against full frame's 36x24mm) in a compact, fixed-lens design that might fit in your pocket, so long as you have large pockets. It's the ...

Fujifilm is developing a medium-format, 102-megapixel cinema camera, the company said in a surprise announcement. Due next year, the GFX Eterna will carry a boxy, modular design reminiscent of Sony's ...

Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.