Generation YouTube (2015) is a National Geographic documentary written by Jim Nally. It follows the story of the video-sharing site YouTube on its tenth anniversary. The documentary focuses on the ...
Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...
Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care. Until now, Demand Gen reporting lumped all YouTube ...
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on ...
Back in September of 2021, Google said YouTube Music hit 50 million subscribers faster than it expected. A new market analysis report this week notes that YouTube Music grew 50% in a 12 month period ...
US Surgeon General Vivek Murthy has declared loneliness an epidemic, and Gen Zers are feeling it most -- at twice the rate of senior citizens. Experts partly blame the false connections of social ...
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