When Gen Z calls something “loud,” they’re rarely talking about sound. They’re talking about effort, overexposure, or ...

Emojis were created to convey thoughts more easily — but they seem more confusing than ever. Texting someone your age or older is fairly straightforward. Texting a teen on the other hand? We can ...

One of the most common mistakes parents make is trying to ‘perform’ Gen Z language when teens value authenticity—they want ...

If you’ve recently overheard someone say "6-7" or "mogging" and had no idea what it meant, you're not alone. A new analysis of the most-searched slang terms of 2025 shows just how quickly Generation Z ...

Find out about the latest happenings in the world of entertainment, and also learn from experts about: relationships, ...

From pop stars turning into internet moods to plush toys becoming personality statements, 2025 was the year GenZ truly took ...

The ALTO Where Leaders Meet spring conference, held in New York City this year, brought together global leaders in the language and educational travel industry to tackle some of the sector’s most ...

How leaders can help an anxious Gen Z thrive through clear expectations, psychological safety, and modern leadership ...

Six in ten employers admit they've fired at least one Gen Z worker within a month of hiring them. Every few decades, a new generation walks into work and gets blamed for breaking it—ambitious Boomers, ...

Data shows Gen Z’s rising engagement with wine is driven by lighter styles, values-focused buying habits, and tasting rooms that emphasize connection and transparency over traditional cues. Stephanie ...