Marin Software has begun to support Google AdWords Remarketing Lists for Search Ads. RLSA allows brands to retarget site visitors on Google.com and partner sites throughout the Google Search Network.

iCrossing became the first agency to pair search data with audience retargeting with Search Audience Intelligence (SearchAi) technology, announced Wednesday. The new service integrates Hearst audience ...

The challenges of creating effective marketing for apps and mobile games have evolved hugely in the recent past, with developers and publishers around the world looking for new opportunities to ...

The online world has opened up unprecedented opportunity for advertisers to reach broader audiences. But it’s such a varied and complex system that many have resorted to just slapping a ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” In simple terms, dynamic retargeting uses algorithms to track ...

From within this recent article Ben Plomion (Director, Marketing and Partnerships Chango) explains how search retargeting companies follow the industry's best practices to always ensure user ...

Navigating the challenge of customers showing initial interest only to drift away is a common conundrum in the digital realm. Surprisingly, research reveals that an overwhelming 98 percent of site ...