Scent marketing is a powerful tool that businesses use to create a pleasant atmosphere and boost sales. By using specific scents, companies can make shopping experiences more enjoyable and memorable.

Bath & Body Works is betting that your star sign belongs in your shower caddy, not just on your birth chart. The brand has ...

You probably think you’re in control of how you feel and think throughout the day, but your nose has been running the show behind the scenes this entire time. Every breath you take is carrying ...

New York (CNN) — For some, tis the season when Starbucks’ holiday cups officially hit the counter. For others, it only truly feels like the holiday season when they can actually smell it. Bath & Body ...

If you don't want to spritz yourself with any odor-nary perfume, we have your bases covered. The art of layering fragrances has become a popular beauty trend in recent years with people craving ...

In Final Fantasy VII Rebirth Excavation Intel, you need to use your Chocobo’s scent to find treasures in the game’s open-world regions. This guide will explain how to use the FF7 Rebirth Chocobo Scent ...

Discover how Seychelles’ legendary Coco de Mer inspired a rare, sustainable fragrance, blending folklore, sensuality, and ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Functional fragrance might already be a part of your vocabulary if you light a specific candle to set ...

Finding your signature scent is more than just discovering a fragrance that smells good – it’s a journey of self-discovery and personal expression. A scent can evoke powerful emotions, stir memories, ...

Carina Chaz didn’t set out to disrupt the fragrance industry; she just wanted to make something that felt like her. What began as a humble passion project and shared through a small Instagram ...

Bath & Body Works, the purveyor of scented products, has figured this out. Global research, the development of a core cult of repeat buyers and scents crafted to evoke food flavors, nostalgia or ...