If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the ...

The rental business is known for being stuck in the old ways of marketing. Many companies are still going door to door, hitting the newspapers, and relying on the phone book to generate leads.

This article is written by affiliate- and search marketeer Eduard Blacquière. A few days ago I noticed one of the most creative Google AdWords Ads I’ve ever seen: But…it’s not allowed! Just a couple ...

Editor’s note: “The First 90 Days” is a series about how to make 2016 a year of breakout growth for your business. Let us know how you’re making the first 90 days count by joining the conversation on ...

The asphalt business is known for being stuck in the old ways of marketing. Many companies are still going door to door, hitting the newspapers, and relying on the phone book to generate leads.

Keeping tabs on how visitors use your company's website helps you to understand traffic and purchasing patterns, which can in turn help you optimize and monetize your content. Google's AdWords service ...

Unless you set the right Google AdWords campaign settings, your paid search performance will always be limited. You can do all the remarketing you want. You can optimize for quality score. And you can ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...

One of the first things I do when auditing a PPC account is check to see how the AdWords account is set up. In addition to the settings, I like to see what filters have been created. And often I find ...

Google AdWords created a new headache for digital marketers earlier this year. It confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page ...

What might Google AdWords have under the tree for good little advertisers this season? There’s no telling what new AdWords updates and features we’ll see in the coming year, but if this year was any ...