Beyond crafting compelling messages that position their clients in the desired light, novice public relations practitioners must learn how to intuitively read room dynamics, anticipate potential ...

A few months ago, I outlined my view on new classifications for public relations agencies integrating artificial intelligence into their work. I made the point that AI integration is reshaping PR ...

Strategic PR amplifies events, attracting audiences and securing lasting brand impact. Pre-event buzz, live engagement and follow-up maximize PR event success. Effective storytelling and media ...

Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news. ROI equates to more than that nowadays — many ...