The second day of the 9th edition of IMC ended on a high note with industry experts deliberating upon various issues and aspects of the magazine industry. The day started with Google India’s Industry ...
With the culmination of the two-day Indian Magazine Congress 2015 in Chennai, President of Association of Indian Magazines, Mitrajit Bhattacharya, predicted around 10 per cent growth for magazines ...
Highlights of IMC day 2 included delving into future-enabling technology like programmatic media buying and a reminder of the importance of measurement in any marketing effort... Sparking magic and ...
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