Instagram has been testing one of its most controversial features yet: unskippable ads. The new feature, called Ad Breaks, will interrupt the user's browsing experience for 3-5 seconds before they can ...

Instagram is currently testing an “Ad Breaks” feature that interrupts the scrolling experience by forcing users to watch adverts for three to five seconds before being able to return to their feed.

Social media users were met with surprise recently after Instagram confirmed it’s testing unskippable ads within the app. Screenshots showcasing this new feature, dubbed “ad breaks,” have been ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...