Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Instagram is making the jump from mobile devices to the living-room TV for the first time — a bid to ratchet up viewing of short-form Reels, by taking videos to the biggest screen in the house. The ...

Meta told TechCrunch that it's considering ways to monetize the new feature, but didn't share specifics on what that could look like.

Instagram users are bracing for another round of changes. META unveiled an update for the popular social media app with new features, including "reposting" content and a location map. "People have ...

Instagram is finally letting people take the wheel of their Reels feed, instead of leaving everything up to a mysterious algorithm. After testing the feature with select users last October, Instagram ...

Instagram announced on Friday that it will now let you go back and see your previously watched Reels thanks to a new “Watch History” feature. Rival TikTok has had a Watch History feature for a few ...

Meta‘s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) ...