Generation Z emerges as the most engaged cohort in Black Friday shopping, even as the event's overall appeal seems to be waning. According to a recent survey by Deloitte, a staggering 92% of Gen Z ...

Black Friday is no longer the untouchable retail holiday it once was, but the youngest shoppers are not ready to give it up. As older consumers spread their spending across weeks of promotions and ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Consumers spent record amounts online on Black Friday, but ...