New Lego sets for adults and kids launched at Amazon to kick off 2026. Shop the best new Lego sets on Amazon, including Lego ...

"Lego sets resonate with adults because they support creativity, well-being and self-expression in ways that fit naturally into adult life," Genevieve Cruz, head of adult consumer group and franchises ...

Reading Time: 2 minutesFor decades, LEGO sets have been a popular with both kids and adults alike. Unfortunately, their mass ...

Start the new year off with fun Lego sets. The best Amazon deals on Lego sets include Lego flowers, Star Wars characters, ...

JoAnne Klimovich Harrop Friday, Dec. 27, 2024 10:01 a.m. | Friday, Dec. 27, 2024 10:01 a.m. Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has ...

LEGO® Botanicals Peace Lily ($50) – A serene potted lily display with elegant white blossoms and leaves that capture the calm ...

LEGO’s January 1 release wave is shaping up to be one of the most diverse in recent years, with offerings that appeal across interests, from decor-worthy botanical builds and large art pieces to ...

LEGO isn’t just for kids anymore. Today, many sets are designed specifically for adults, featuring intricate builds and iconic worlds like Harry Potter, Star Wars, and Mario. The joy of building ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...