In 2025, the Labubu craze was unescapable. Now, in the first few days of 2026, there’s a new viral obsession — the Mirumi.

Japan’s Mirumi robot charm is a cute, interactive bag accessory designed to spark joy and can become the next viral trend.

ALBAWABA - During 2025, the Labubu doll sales jumped massively, and the "Pop Mart" company made millions when huge lines of ...

After Labubu dolls, Mirumi has become the internet's new obsession. Here's what the charm robot is, how it works, its price ...

Labubu’s creepy-cute dominance reflected the chaos and irony of 2025 but Japan's latest Mirumi seems to be marking a cultural ...

After Labubu dolls, Japan’s Mirumi charm is gaining attention. Here’s everything to know about the emotional robot redefining ...

Following the show, Mirumi launched on Kickstarter in late 2025. Early backers can preorder it in colour options such as grey ...

Attention fans of Labubu, your bag charm trinket could be about to be replaced by a brand-new one, a Mirumi robot that does ...

We look at how Tokyo's Mirumi might just be the next labubu in town, capturing the spirit of 2026 perfectly. Do you think the ...

If you're still obsessing over Labubu, it might be time to say goodbye because 2026 may have already found its next big ...

At first glance, Mirumi looks like a soft, furry charm clipped onto a bag or backpack. Developed by a Japanese robotics ...

Mirumi, a new interactive robot charm from Tokyo, is set to disrupt the market with its childlike behaviour and motion ...