It is easier to lose loyalty than many people think. If you make an error your client may no longer be a fan. If there is a change in personnel, the personal ...

Robert Passikoff, founder and president of Brand Keys, zeroed in on the emerging tensions between expectations and loyalty.

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Even your favorite chain spots can slip, and the data doesn't lie. This video digs into which beloved brands let loyal ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Amid privacy data concerns and economic pressures for consumers and businesses alike, more brands are turning to rewards programs and loyalty apps to attract new customers and encourage repeat ...

TROY, Mich.--(BUSINESS WIRE)--Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

Here’s how to use social media, email newsletters and public relations to build a community of loyal customers and achieve success for the long haul. Building a loyal customer community can ...

We may earn a commission when you click links to retailers and purchase goods. More info. After informing so many loyal customers last week that they would be losing their loyalty discounts, Verizon ...

T-Mobile is reportedly offering customers free bill credits to reward them for their loyalty. The offers can reportedly be claimed by contacting T-Mobile’s customer service representatives. The ...