This year, #RichTok exploded on social media with content creators like Becca Bloom documenting their caviar-coated and Van Cleef-adorned lifestyles for all to see online. Back in September, makeup ...

The beauty community online has a storied history in digital culture. The first few influencers who started creating beauty-related content were makeup artists who shared tips, tricks, and tutorials.

Her beauty hack is no longer under wraps. UK-based makeup influencer Sam Begum is dividing the Internet with her head-scratching yet speedy makeup routine: a full face of cosmetics applied to a piece ...

If you’ve ever tried shopping for Amazon beauty gifts during the holidays, you know it can feel like sensory overload. Every product claims to be a “must-have,” every review feels like a plot twist, ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Makeup lovers, we’ve hit the jackpot. Tidal, Jay-Z’s music-streaming service, is now slaying the makeup game! We can now watch our fave gurus give beauty tutorials on iconic music-video looks on the ...

Money doesn't grow on trees—but it does come from likes. This year, #RichTok exploded on social media with content creators like Becca Bloom documenting their caviar-coated and Van Cleef-adorned ...

Money doesn't grow on trees — but it does come from likes. Stream San Diego News for free, 24/7, wherever you are with NBC 7. This year, #RichTok exploded on social media with content creators like ...