Another team developed a customer persona through a survey to help determine a design and packaging approach. The team’s Divine line of makeup aims to “make everyone feel regal in their own unique way ...

Edinburgh-based Pure has designed packaging for a range of make-up accessories for Marks & Spencer. The range, which includes a manicure kit, aims to have a ‘decadent’ feel.

If consumers cannot find what you are selling in an overwhelming in-store environment, then you have already lost the battle. Many of us buy things that we may or may not need based on the packaging, ...

Dezeen promotion: packaging for children's pens and a make-up set designed to look like an egg carton are among the winners in the Packaging Design category of the 2021 iF Design Award. The iF Design ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...