Unlike the major chains, such as Marriott or Hilton, little luxury brand Mandarin Oriental has not had a formal loyalty program. Until now. The company just announced the launch of its new ‘Fans of MO ...

Alia Bhatt, five times winner of India’s Best Actress Award, is the latest celebrity fan to feature in Mandarin Oriental’s globally renowned advertising campaign, “I’m a Fan”. Famous for her epic ...

The new series ‘Music fans’, part of the hotel's long running 'He/ She's a fan' campaign, sees three celebrities added to the fans-family. Representing Asia is Chinese Inner Mongolian singer Sa ...

Mandarin Oriental’s USD multi-million global print advertising campaign “He’s a Fan/She’s a Fan”, continues to gather ‘fans’ from around the world, who regularly stay at Mandarin Oriental hotels.

When your ad campaign has been around long enough to feature the child of your original ambassador, you know you're doing something right. And such is the case with London Advertising's 'Fan' campaign ...

Coming off a successful award season, Rami Malek has found himself in the midst of a video meme storm. A January clip of the 37-year-old Oscar winner collaborating with hotel brand Mandarin Oriental ...

Mandarin Oriental’s multi-million dollar global advertising campaign “He’s a Fan/She’s a Fan”, is into its next chapter with a campaign starring award-winning French actress, Isabelle Huppert. The ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. ‘Our Fans’ has been used to ...