As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest case study on developing a marketing mix strategy for an infused water ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing mix strategy for a vegan foods manufacturer. The client is one of ...

Marketers today face a unique irony: as marketing mix modelling (MMM) becomes popular again, confusion around its definition is also growing. The acronym MMM now ambiguously refers to both media mix ...

The promotional mix is the various forms of communication used by companies to present brand, product or service messages to targeted customers. The standard promotional mix includes advertising, ...

Here’s a way to make your head explode in one hour or less: Start reading forecasts for the economy and markets in 2010, and try to decide who’s likely to be right. Will interest rates rise? Will the ...

Dublin, Sept. 17, 2025 (GLOBE NEWSWIRE) -- The "Cake Mix Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034" has been added to ResearchAndMarkets.com's offering. The ...