The marketing job AI can't touch, and why the pay is up

Pave reports that while AI disrupts many marketing roles, positions requiring human interaction, like field marketing, are ...
Business Insider

Extended reality is helping solve some of marketing's biggest challenges by creating memorable, immersive customer experiences

When the publisher Books of Discovery wanted a new way to empower educators and students with its manual-therapy textbooks, the company saw an opportunity in the form of augmented reality. By ...
InvestmentNews

Sharing what works: Marketing, technology, and a net positive future

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...
Nasdaq

EverCommerce Inc. Evaluates Strategic Alternatives for Marketing Technology Solutions

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...
Harvard Business Review

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, Harvard Business Review Analytic Services; Lisa Loftis, Principal Product ...
Business Wire

Nucleus Research Releases 2024 Marketing Technology Value Matrix

MIAMI--(BUSINESS WIRE)--As the marketing landscape has grown more complex and the number of tools required to manage marketing activities increases, organizations are prioritizing integration and ...
CMS Wire

Examining 6 AI Use Cases for Marketing Technology

As marketing becomes increasingly data-driven, artificial intelligence (AI) is playing a transformative role in the marketing technology (martech) industry. From automating routine tasks to offering ...