Even if you’ve struggled to get the results you seek from your social media retargeting campaigns, don’t write off this tactic. The truth is, retargeting on social media can be a highly effective way ...

Both agencies and ad partners draw comparisons between Twitter’s launch on Thursday of retargeting product Tailored Audiences and Facebook Exchange (FBX). Just how technically similar they are remains ...

You have precious seconds to capture the attention of visitors to your site, which is why social media retargeting is one of the best tools to have in your marketing toolbox. Most visitors will be on ...

With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions will show you how to break out of this mold and dive into ...

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available now via Entrepreneur Press. Order from ...

How many times have you added a consumer product to your virtual cart only to get distracted, hesitate, or simply exit out of the window? And how many times have you seen an ad for the very same ...

Berlin-based Rocket Internet incubates e-commerce startups in markets outside the US, running them first as closely held businesses and then encouraging greater autonomy of operations and marketing in ...

Opinions expressed by Entrepreneur contributors are their own. When you’re finished crafting an engaging blog post for your readers, you may be disappointed to see that no one is reading it. It would ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, today released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly ...

Retargeting is a fairly simple concept. The goal is to turn potential customers into actual customers by bringing someone to your site who has shown an interest in your product or service. The ...