Since its launch in the U.S. in 2002, Mini has cultivated in its marketing and CRM an almost Harley-Davidson-esque relationship with its buyers: more a national club than an owner base. When you buy a ...
BMW’s effort to shore up dealer profitability for its Mini brand is not going over well with some retailers. A past chairman of the Mini dealer council has sued BMW of North America, alleging that BMW ...
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